Privacy Policy

Responsible Person for Privacy Policy

Kevin Groh
Kastanienweg 2
35321 Laubach
kevin@omni-legends.de

Privacy policy

Data protection

We have drawn up this data protection declaration (version 09.07.2020-311192973) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically saves data such as

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device from which access is made
  • Date and time
  • in files (web server log files).

Usually, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behavior.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you are using a browser. Some popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One of them cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your accustomed standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “pests”. Cookies also cannot access information on your PC.

For example, cookie data may look like this:

  • Name: _ga
  • Expiry period: 2 years
  • Usage: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152311192973

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

  • The question which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behavior of the website with different browsers.

Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes, or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually, the first time you visit a website, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and if you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option to delete cookies, to allow them only partially, or to deactivate them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. The procedure varies depending on the browser. The best thing to do is to look for the instructions in Google using the search term “Delete Chrome cookies” or “Disable Chrome cookies” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

Since 2009 there are the so-called “cookie guidelines”. This states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated in each case, will be kept securely stored and will not be disclosed to third parties.

Thus, we will only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behavior.

If you send us personal data by e-mail – thus off this website – we cannot guarantee secure transmission and the protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to article 6 paragraph 1 a DSGVO (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient; you will find our contact details in the imprint.

Rights according to the data protection basic regulation

In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:

  • Right of rectification (Article 16 DSGVO)
  • Right of cancellation (“right to be forgotten”) (Article 17 DPA)
  • Right to restrict processing (Article 18 DSGVO)
  • Right of notification – Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
  • Right to data transferability (Article 20 DSGVO)
  • Right of objection (Article 21 DSGVO)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)
  • If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behavior on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of your browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Fonts Privacy Policy

On our website, we use Google Fonts. These are the “Google fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

To use Google fonts, you do not need to sign in or set a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don’t need to worry about your Google Account information being submitted to Google while using Google Fonts. Google tracks the use of CSS (Cascading Style Sheets) and the fonts used and stores this information securely. We’ll be taking a closer look at what exactly this data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, but we don’t have to upload them to our own server. Google Fonts is an important component to keep the quality of our website high. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage especially for use with mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts to make our entire online service as beautiful and consistent as possible.

What information does Google store?

When you visit our website, the fonts are reloaded via a Google server. This external call transfers data to the Google servers. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to examine and move large amounts of data.

However, it should also be noted that each Google Font request automatically sends information such as language settings, IP address, browser version, browser screen resolution, and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts with the help of a Google style sheet. A stylesheet is a style template that allows you to easily and quickly change, for example, the design or font of a web page.

The font files are stored at Google for one year. Google’s goal is to improve the loading time of web pages. If millions of web pages link to the same fonts, they are cached after the first visit and reappear immediately on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve the design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot be easily deleted. The data is automatically sent to Google when you view the page. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311192973. In this case, you only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. This means that we have unlimited access to a sea of fonts and can thus get the best out of our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311192973. Although Google addresses privacy issues there, it doesn’t provide really detailed information about data storage. It’s relatively difficult to get really detailed information about data storage from Google.

You can also read about what data Google collects and how that data is used at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

On our website, we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and services to your needs. In the following, we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that serves to analyze the data traffic on our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include the following:

  • Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
  • Advertising reports: Advertising reports help us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
  • Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
  • Conversion reports: Conversion is the process by which you perform a desired action based on a marketing message. For example, when you change from a mere website visitor to a buyer or newsletter subscriber. These reports help us to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to understand you as a visitor better. We, therefore, know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

Which data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This enables Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, give permission to do so. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311192973-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152311192973-1
Purpose: The cookie is also used to differentiate between website visitors.
Expiration date: after 24 hours

Name: gat_gtag_UA
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named dc_gtm .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token with which a User ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logoff, a request, or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: With this cookie, you can track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years

Name: _utmt Value: 1 Purpose: The cookie is used like _gat_gtag_UA to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another site or an advertising campaign.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google constantly changes the choice of its cookies.

Here we show you an overview of the most important data collected with Google Analytics:

heat maps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are “on the road” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you’ve been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bouncer is when you view only one page on our site and then leave our site.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical Information: Technical information includes your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us, is of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings, media playback (e.g. when you play a video on our site), sharing content via social media, or adding to your favorites. This list does not claim to be exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers around the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre there are appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we do have the option of choosing the retention period for user data ourselves. We have five options for this:

  • Deletion after 14 months
  • Cancellation after 26 months
  • Cancellation after 38 months
  • Deletion after 50 months
  • No automatic deletion


When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition, and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to obtain information about your data, to update, delete, or restrict it. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311192973. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP address takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographic characteristics and interests

We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information about age, gender, and interests. This allows us to get a better picture of our users without having to associate this information with individual people. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can opt-out of using the activities and information in your Google Account by selecting a checkbox under “Advertising preferences” on https://adssettings.google.com/authenticated.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using another browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics add-on for data processing

We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find more information about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymized information about you, provided you have allowed personalized ads in your Google Account.

The special feature is that this is cross-device tracking. This means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to your Google Account. Google can thus recognize, for example, when you view a product on our website via a smartphone and only buy the product later via a laptop. By activating Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

Google Analytics also uses Google signals to collect additional visitor data such as location, search history, YouTube history and data about your actions on our website. This enables Google to provide us with better advertising reports and more useful information about your interests and demographic characteristics. These include your age, what language you speak, where you live, or what gender you are. In addition, social criteria such as your profession, marital status, and income are also added. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, wishes, and interests. This enables us to optimize and adapt our services and products to you. This data expires by default after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google Account. It is always aggregate and anonymous data, and never data about individuals. You can manage or delete this data in your Google Account.

Facebook Pixel Privacy Policy

We use the Facebook pixel of Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311192973-7
Purpose: This cookie uses Facebook to display advertising products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook pixels work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311192973-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user, who for example leaves a comment.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fww.test page…%2F (URL of the author)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: e-mail address of the author
Purpose: This cookie stores the user’s e-mail address, provided that the user has made it known on the website.
Expiration date: after 12 months

Note: The above-mentioned cookies refer to individual user behavior. Especially when using cookies, changes can never be ruled out on Facebook.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can always manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.

If you would like to learn more about Facebook’s privacy policy, we recommend that you review the company’s own privacy policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth, or phone number to Facebook as additional information if you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

For our website, we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. The Google Tag Manager allows us to centrally install and manage code sections of various tracking tools we use on our website.

In this privacy statement, we’d like to explain in more detail what Google Tag Manager does, why we use it, and how we process data.

What is the Google Tag Manager?

The Google Tag Manager is an organization tool that allows us to centrally integrate and manage website tags through a single interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our website. The tags often come from Google internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take over different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies, and also track users across multiple websites.

Why do we use the Google Tag Manager for our website?

As they say: Organization is half the battle! And that of course also applies to the maintenance of our website. To make our website as good as possible for you and all people interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to integrate appropriate JavaScript codes into our website. Basically we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. Therefore we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use interface and no programming skills are required. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere “manager” of the implemented tags. The data captures the individual tags of the different web analysis tools. The data is virtually routed through the Google Tag Manager to the individual tracking tools and is not stored.

However, the situation is completely different with the tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, different data about your web behaviour is usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this only concerns the use and usage of our Tag Manager and not your data, which is stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus agree to the anonymous transfer of our website data. We were not able to find out exactly which summarized and anonymous data is forwarded – despite long research. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, we compare our own results with those of our competitors. On the basis of the collected information, processes can be optimized.

How long and where is the data stored?

When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.

How long the individual tracking tools store data about you can be found in our individual privacy texts for each tool.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set any cookies, but manages tags of various tracking websites. In our privacy policy for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311192973. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Newsletter Privacy Policy

If you subscribe to our newsletter, you provide the above personal data and give us the right to contact you by e-mail. We use the data stored during the registration for the newsletter exclusively for our newsletter and do not pass them on.

If you unsubscribe from our newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data that was saved when you registered for the newsletter.

MailChimp Privacy Policy

Like many other websites, we use the services of the newsletter company MailChimp on our website. The operator of MailChimp is The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp we can send you interesting news very easily via newsletter. With MailChimp we do not need to install anything and can still draw from a pool of really useful functions. In the following, we will go into more detail about this e-mail marketing service and inform you about the most important data protection aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure – which is available via the Internet – on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different types of e-mail. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending in predefined time and frequency), and follow-up campaigns.

Why do we use MailChimp on our website?

Basically we use a newsletter service to keep in touch with you. We want to tell you what’s new with us or what attractive offers we have in our program at the moment. For our marketing activities, we always look for the easiest and best solutions. And that is why we have chosen the newsletter management service of Mailchimp. Although the software is very easy to use, it offers a large number of helpful features. So we can create interesting and beautiful newsletters in a very short time. Due to the offered design templates, we can create each newsletter individually and thanks to the “Responsive Design” our content will be displayed legibly and beautifully on your smartphone (or any other mobile device).

Through tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or services.

Another advantage is the “cloud system” of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and thus save our storage space. In addition, the maintenance effort is significantly lower.

Which data is stored by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). If you become a subscriber of our newsletter via our website, you confirm your membership in an e-mail list of MailChimp by e-mail. To enable MailChimp to prove that you are registered in the “list provider”, the date of registration and your IP address will be saved. Furthermore, MailChimp stores your e-mail address, name, physical address, and demographic information, such as language or location.

This information is used to send you emails and to enable certain other MailChimp features (such as newsletter analysis).

MailChimp also shares information with third parties to provide better customer service. MailChimp also shares some information with third party advertising partners to better understand the interests and concerns of our customers and to provide more relevant content and targeted advertising.

Through so-called “web beacons” (which are small graphics in HTML emails), MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked on. All this information is stored on the MailChimp servers. Thus we get statistical evaluations and see exactly how well our newsletter was received by you. This way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this information to improve our own service. This can be used, for example, to technically optimize the mailing or to determine the location (country) of the recipients.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user subscribes to a newsletter mailing list.
Expiration date: after session end

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311192973-3
Purpose: The cookie is used to distinguish a human from a bot. This enables secure reports on the use of a website to be generated.
Expiration date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to provide a visitor with a secure and easy virtual payment transaction. For this purpose, the user is anonymously identified on the website.
Expiration date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045311192973-9
Purpose: We were not able to find out any further information about the purpose of this cookie
Expiry date: after one year

Sometimes it can happen that you open our newsletter for a better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed correctly. The newsletter will then be displayed on the website of MailChimp. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the “Cookie Statement” of MailChimp (under: https://mailchimp.com/legal/cookies/) you can read exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all collected data is also stored on American servers.

In principle, the data remains permanently stored on the servers of Mailchimp and is only deleted when you request it. You can have your contact deleted by us. This will permanently remove all your personal data for us and make you anonymous in the Mailchimp reports. However, you can also request the deletion of your data directly at Mailchimp. Then all your data will be removed there and we will get a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the received e-mail by clicking on the link in the lower area. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on your browser the deactivation or deletion works slightly different. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not.

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=311192973. You can learn more about the use of cookies with MailChimp on https://mailchimp.com/legal/cookies/, information on data protection with MailChimp (Privacy) can be found on https://mailchimp.com/legal/privacy/.

MailChimp order data processing contract

We have signed a contract with MailChimp for the Data Processing Addendum. This contract serves to protect your personal data and ensures that MailChimp complies with the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information about this contract on https://mailchimp.com/legal/data-processing-addendum/.

Amazon Partner Program Privacy Policy

We use the Amazon Partner Program of Amazon.com, Inc. on our website. The responsible parties within the meaning of the data protection declaration are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four of which are located at 5, Rue Plaetis, L-2338 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. The data processor is Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. In other parts of the world, the equivalent subsidiaries of Amazon.com, Inc. take the place of each respective European-based Amazon subsidiary. By using this Amazon partner program, data from you can be transferred to Amazon, stored, and processed.

In this data protection declaration, we inform you what data is involved, why we use the program, and how you can manage or prevent data transfer.

What is the Amazon Partner Program?

The Amazon Partner Program is an affiliate marketing program of the online mail-order company Amazon.de or respective country page. Like any affiliate program, the Amazon Affiliate Program is based on the principle of commission. Amazon or we place advertising or partner links on our website and if you click on them and buy a product through Amazon, we receive a refund of advertising costs (commission).

Why do we use the Amazon affiliate program on our website?

Our goal is to provide you with a pleasant time with lots of helpful content. Therefore we put a lot of work and energy into the development of our website. With the help of the Amazon Affiliate Program, we have the possibility to get a little reward for our work. Every partner link to Amazon has of course always to do with our topic and shows offers that might be of interest to you.

What data is stored by the Amazon partner program?

As soon as you interact with Amazon’s products and services, Amazon collects data from you. Amazon distinguishes between information that you actively give to the company and information that is automatically collected and stored. Active information” includes, for example, name, e-mail address, telephone number, age, payment information, or location information. So-called “automatic information” is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating systems), or the URL. Amazon also stores the clickstream. This refers to the path (sequence of pages) that you as a user take to get to a product. Amazon also stores cookies in your browser to be able to trace the origin of an order. In this way, the company recognizes that you have clicked on an Amazon advertisement or a partner link via our website.

If you have an Amazon account and are logged in while surfing our website, the data collected can be assigned to your account. You can prevent this by logging out of Amazon before surfing our site.

Here we show you exemplary cookies that are set in your browser when you click on an Amazon link on our website.

Name: uid
Value: 3230928052675285215311192973-9
Purpose: This cookie stores a unique user ID and collects information about your website activity.
Expiration date: after 2 months

Name: ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Purpose: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiration date: after 8 months

Name: uuid2
Value: 8965834524520213028311192973-2
Purpose: This cookie enables targeted and interest-related advertising via the AppNexus platform. The cookie collects and stores anonymous data via the IP address, for example, which advertisements you have clicked on and which pages you have visited.
Expiration date: after 3 months

Name: session-id
Value: 262-0272718-2582202311192973-1
Purpose: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it will be retrieved.
Expiration date: after 15 years

Name: APID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574
Purpose: This cookie stores information about how you use a website and which advertisements you viewed before visiting the website.
Expiration date: after one year

Name: session-id-time
Value: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Purpose: This cookie records the time you spend on a web site using a unique cookie ID.
Expiration date: after 2 years

Name: csm-hit
Value: 2082754801l
Purpose: We would not be able to obtain precise information about this cookie.
Expiration date: after 15 years

Note: Please note that this list only shows cookie examples and cannot claim to be complete.

Amazon uses this information to tailor advertisements more closely to users’ interests.

How long and where is the data stored?

Personal data is stored by Amazon for as long as it is necessary for Amazon’s business services or for legal reasons. Since Amazon is headquartered in the USA, the collected data is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the collected data in your account.

Your browser offers another option to manage Amazon’s data processing and storage according to your preferences. There you can manage, deactivate or delete cookies. This works a little differently with each browser. Here you will find instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Amazon is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct transfer of personal data between the USA and the EU. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4. We hope we have provided you with the most important information about data transfer through the use of the Amazon affiliate program. You can find more information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Google Ads (Google AdWords) Conversion-Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising activities through Google Ads, we use conversion tracking from Google Inc. on our website, but in Europe, all Google services are provided by Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). This free tracking tool allows us to better tailor our advertising offer to your interests and needs. In the following articles, we’ll go into more detail about why we use conversion tracking, what data is stored, and how you can prevent it.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get an exact overview of the cost-benefit factor of our advertising campaigns. Therefore we use the conversion tracking tool of Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see if products are purchased, services are used or if users have subscribed to our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to promote our offer on other websites. The goal is to ensure that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we see which keywords, ads, ad groups, and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. With this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing measures. Furthermore, we can use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored by Google Ads Conversion-Tracking?

We have included a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the “conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311192973-3
Purpose: This cookie stores every conversion you make on our site after you have come to us via a Google Ad.
Expiration date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not expired, we and Google recognize that you have found us through our Google Ads display. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be further refined and improved using Google Analytics. For ads that Google displays in multiple locations on the web, our domain may set cookies named “__gads” or “_gac”. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who clicked on our advertisement and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you disable the Google Conversion Tracking cookie through your browser, you are blocking conversion tracking. In this case, you will not be included in the tracking tool’s statistics. You can change the cookie settings in your browser at any time. Each browser works slightly differently. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note that by deactivating these cookies you do not prevent the advertising, but only the personalized advertising.

Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos, and text.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:


Facebook Privacy Policy


We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland These tools enable us to provide the best possible experience for you and people interested in our products and services. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to call them simply Facebook Tools. Among them you will find:

  • Facebook Pixels
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook login
  • account kit
  • APIs (Application Programming Interface)
  • SDKs (collection of programming tools)
  • Platform Integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services


Through these tools, Facebook extends services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. However, in order to be able to show users suitable ads, Facebook needs information about people’s wishes and needs. For example, information about user behavior (and contact details) is provided to the company on our website. This enables Facebook to collect better user data and to show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. This data is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website, or products. This enables us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number, and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a so-called “hashing” process takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event information” may also be linked to contact information. This allows Facebook to provide better personalized advertising. After the aforementioned matching process, Facebook will delete the contact information.

In order to be able to deliver advertisements in an optimized way, Facebook uses the event data only if it has been combined with other data (which has been collected by Facebook in another way). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member or not, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

According to the Data Protection Basic Regulation, you have the right to information, correction, transferability, and deletion of your data.

A complete deletion of your data will only take place if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) Click on the right side of Facebook on Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete account” and then click on “Next and Delete account

5) Now enter your password, click on “Next” and then on “Delete account

The storage of the data that Facebook receives via our site is done, among other things, via cookies (e.g. in the case of social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are integrated on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with the thumb raised) or by a clear “Facebook Plug-in” label. A social plugin is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • “Like” button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded contributions and video players
  • Group plug-in


At https://developers.facebook.com/docs/plugins you can find more information on how to use the individual plug-ins. We use the social plug-ins, on the one hand, to offer you a better user experience on our site, on the other hand, because Facebook can use them to optimize our ads.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser uses this cookie to send information to Facebook whenever you visit our site or interact with social plug-ins (such as the “Like” button).

The information received is deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log off (log out) from Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. How Facebook uses the data, you can also read about in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are at least set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session end

Name: fr
Value: 0jieyh4311192973c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your advertising settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to disable or enable providers.

If you would like to learn more about Facebook’s privacy practices, we encourage you to review the company’s own privacy policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. So you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There the registration will be done via your Facebook user data. Through this login procedure, data about you or your user behavior is stored and transmitted to Facebook.

Facebook uses various cookies to store the data. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our website work at its best.
Expiration date: after 3 months

Name: datr
Value: 4Jh7XUA2311192973SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session end

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete enumeration is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand it gives us the opportunity to share data with Facebook. This enables us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way are public data such as

  • Your Facebook name
  • Your profile picture
  • a registered e-mail address
  • Friends lists
  • Button information (e.g. “Like” button)
  • Date of birth
  • Language
  • Place of residence


In return, we provide Facebook with information about your activities on our website. Among other things, this is information about the terminal device you use, which sub-pages you visit on our website or which products you have purchased from us.

By using Facebook Login you agree to the data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend that you read the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram Privacy Policy

We have included features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram is a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram feature embedded, data is transferred to Instagram, stored and processed. Instagram uses the same systems and technologies like Facebook. Your data is therefore processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data is involved, and how you can largely control the data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters, and also distribute them in other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in the last few years. And of course, we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data is stored by Instagram?

When you come across one of our sites that has Instagram features (such as Instagram images or plug-ins) built-in, your browser automatically connects to Instagram’s servers. Data is sent to Instagram, stored, and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our services. We also record the date and time of your interaction with Instagram. If you have an Instagram account or are logged in, Instagram stores much more information about you.

Facebook distinguishes between customer data and event data. We assume that this is the same as Instagram. Customer data includes name, address, phone number, and IP address. It is important to note that this customer data is only submitted to Instagram after you have been “hashed”. Hashing means that a data set is transformed into a string. This allows you to encrypt the contact information. In addition, the “event data” mentioned above is also transmitted. By “event data” Facebook – and consequently Instagram – understands data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has about you.

Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing at Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least one cookie set. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram feature. After 90 days (after matching) at the latest, this data is deleted or anonymized. Although we have studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test we assume that you do not have an Instagram account. Of course, if you are logged in to Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent fake requests. However, we could not find out more about this.
Expiration date: after one year

Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its own services and offerings inside and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_311192973124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311192973″
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. The data is processed in accordance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the basic data protection regulation, you have the right to information, transferability, correction, and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First open the Instagram app. On your profile page, go down and click on “Help Area”. You will now be taken to the company’s website. On the website, click on “Manage your account” and then click on “Delete your account”.

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram stores your information primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the administration will always work slightly differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to provide you with the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can learn more about Instagram’s data policies.

LinkedIn Privacy Policy

On our website, we use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins may be feeds, content sharing, or linking to our LinkedIn site. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, to share interesting content directly through our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we would like to inform you what data is involved, how the network uses this data, and how you can manage or stop the data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, it focuses exclusively on building business contacts. Companies can use the platform to present services and products and to establish business relationships. Many people also use LinkedIn for job search or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can’t follow all social media channels individually. Even if, as in our case, it would be worth it. Because we always post interesting news or reports that are worth spreading. That’s why we have created the possibility on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The information that LinkedIn collects also helps us to show potential advertising to people who are interested in our services.

What information does LinkedIn collect?

LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example, to share our content, the platform stores personal data as so-called “active impressions”. This is the case regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected is associated with your account.

Your browser connects directly to LinkedIn’s servers when you interact with our plug-ins. This is how the company logs various usage data. In addition to your IP address, this may include, for example, login information, device information, or information about your Internet or mobile service provider. If you access LinkedIn services from your smartphone, your location (after you allow it) can also be determined. LinkedIn may also share this information in “hashed” form with third-party advertisers. Hashing means that a record is converted into a string. This makes it possible to encrypt the data so that people cannot be identified.

Most data about your user behaviour is stored in cookies. These are small text files that are usually set in your browser. But LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be exhaustive and is only used as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311192973-
Purpose: The cookie is a so-called “browser ID cookie” and thus stores your identification number (ID).
Expiration date: After 2 years

Name: long
Value: v=2&lang=en-en
Purpose: This cookie saves your preset or preferred language.
Expiration date: after session end

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnnJ0G311192973…
Purpose: This cookie is used for routing. Routing records how you got to LinkedIn and how you navigate through the website.
Expiration date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be found out about this cookie.
Expiration date: after 2 minutes

Name: JSESSIONID
Value: ajax:3111929732900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after session end

Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiration date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found for this cookie.
Expiration date: after 7 days

Note: LinkedIn also works together with third party providers. That’s why we recognized the two Google Analytics cookies _ga and _gat during our test.

How long and where is the data stored?

As a general rule, LinkedIn keeps your personal information as long as the company considers it necessary to provide its services. However, LinkedIn will delete your personal information when you delete your account. In some exceptional cases, LinkedIn may retain some information in aggregate and anonymous form even after you delete your account. Once you delete your account, other people will not be able to see your information within one day. LinkedIn generally deletes the data within 30 days. LinkedIn does, however, retain data when required by law. Data that can no longer be assigned to any person remains stored even after the account has been closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. In your LinkedIn account, you can manage, change, and delete your data. You can also request a copy of your personal information from LinkedIn.

This is how you access the account information in your LinkedIn profile:

In LinkedIn, click on your profile icon and select the “Settings and Privacy” section. Now click on “Privacy” and then in the section “How LinkedIn uses your data” click on “Change”. In a short time, you will be able to download selected information about your web activity and account history.

You also have the option to disable LinkedIn’s data processing in your browser. As mentioned above, LinkedIn stores most data through cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works slightly differently. The instructions for the most common browsers can be found here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to accept the cookie or not.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures a correct data transfer between the USA and the European Union. You can find out more about it at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can learn more about the data processing of the LinkedIn social media network.

Google reCAPTCHA Privacy Policy

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA, we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam, we mean any unsolicited information sent to us by electronic means. With the classic CAPTCHAS, you usually had to solve text or image puzzles to check. With reCAPTCHA from Google, we usually do not have to bother you with such puzzles. In most cases, it is sufficient to simply check the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to put a checkmark. How this works exactly and especially which data is used for this purpose, you will learn in the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free Captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A captcha service is a kind of automatic Turing test, which is supposed to ensure that an action on the internet is done by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing) a human being determines the difference between a bot and a human being. With Captchas, this is also done by a computer or a software program. Classical Captchas work with small tasks that are easy to solve for humans but have considerable difficulties for machines. With reCAPTCHA, you don’t have to actively solve puzzles anymore. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA, even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behavior. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate the probability that you are a human being even before you enter the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our site. Bots or spam-software of different kinds can stay at home. That’s why we do everything possible to protect ourselves and offer the best possible user-friendliness for you. For this reason, we use Google reCAPTCHA from the company Google. So we can be pretty sure that we remain a “bot-free” website. Through the use of reCAPTCHA, data is transmitted to Google to determine whether you are really a human being. reCAPTCHA serves the security of our website and consequently your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration, in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.

Which data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users to determine whether the actions on our website really originate from people. This means that the IP address and other data that Google requires for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data lands on a server in the USA. The IP address is not combined with any other data held by Google unless you are signed in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (Youtube, Gmail, etc.) are already placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page the visitor comes from)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is stored)
  • Date and language settings (which language or date you have preset on your PC is stored)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image consists of)

It is indisputable that Google uses and analyzes this data even before you click on the checkbox “I am not a robot”. With the Invisible reCAPTCHA version, even the ticking is omitted and the whole recognition process runs in the background. How much and what kind of data Google exactly stores is not known by Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311192973-8
Purpose: This cookie is set by the company DoubleClick (also owns Google) to register and report the actions of a user on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiration date: after one month

Name: ANID
Value: U7j1v3dZa3111929730xgZFmiqWppRWKOr
Purpose: We could not find out much information about this cookie. In Google’s privacy policy, the cookie is mentioned in connection with “advertising cookies” such as “DSID”, “FLC”, “AID”, “TAID”. ANID is stored at domain google.com.
Expiration date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes, to verify users, to prevent fraudulent use of credentials, and to protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: NID
Value: 0WmuWqy311192973zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to adapt advertisements to your Google search. Google uses the cookie to “remember” your most commonly entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID to collect user preferences for advertising purposes.
Expiration date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc311192973-4
Purpose: As soon as you have checked the “I am not a robot” checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to make user distinctions.
Expiration date: after 10 minutes

Note: This list cannot claim to be exhaustive, as experience has shown that Google always changes the choice of its cookies.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website, or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. Google’s different privacy policies apply.

How can I delete my data or prevent data storage?

If you do not want any information about you or your behavior to be sent to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311192973.

So when you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can learn more about reCAPTCHA on Google’s web development page at https://developers.google.com/recaptcha/. Google will go into more detail about the technical development of reCAPTCHA here, but you will search in vain for precise information about data storage and data protection issues. A good overview of the basic use of data at Google can be found in the company’s own privacy policy at https://www.google.com/intl/de/policies/privacy/.

WooCommerce Privacy Policy

We have integrated the open-source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the content management system WordPress, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data is sent, stored, and processed to Automattic Inc. In this privacy policy, we will inform you what data is involved, how the network uses this data, and how you can manage or stop the storage of data.

What is WooCommerce?

WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was developed especially for WordPress websites. It is a customizable, open-source eCommerce platform based on WordPress and has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this practical online shop solution to offer you our physical or digital products or services in the best possible way on our website. The aim is to provide you with simple and easy access to our products and services so that you can find the products you want quickly and easily. With WooCommerce we have found a good plugin that meets our requirements for an online shop.

Which data is stored by WooCommerce?

Information that you actively enter in a text field in our online shop can be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic may collect, process, and store that information. In addition to an email address, name, or postal address, this may include credit card or billing information. Automattic may also use this information for our own marketing campaigns.

There is also information that Automattic automatically collects from you in so-called server log files:

  • IP address
  • Browser information
  • Preset language setting
  • Date and time of web access


WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and possibly to offer interest-related advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means, for example, that if you place a product in the shopping cart, a cookie is set so that the product remains in the shopping cart when you leave our website and come back at a later date.

Here we show you an exemplary list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce to determine when the content in the shopping cart changes.
Expiration date: after session end

Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204311192973-7
Purpose: This cookie is also used to recognize and save the changes in your shopping cart.
Expiration date: after session end

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740311192973-4aa
Purpose: This cookie contains a unique identifier for you so that the shopping cart data can be found in the database.
Expiration date: after 2 days

How long and where is the data stored?

Unless there is a legal obligation to store data for a longer period of time, WooCommerce deletes the data when they are no longer needed for the purposes for which they were stored. For example, server log files containing technical data on your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress pages) and to correct possible problems. The data is stored on Automattic’s American servers.

How can I delete my data or prevent the data storage?

You have the right to access your personal data at any time and to object to its use and processing. You may also file a complaint with a governmental regulatory agency at any time.

In your browser you also have the option of individually managing, deleting or deactivating cookies. However, please note that deactivated or deleted cookies may have a negative effect on the functions of our WooCommerce online shop. Depending on which browser you use, the management of cookies works slightly differently. Below you will find links to the instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal information. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC.
For more details on the Privacy Policy and what information is collected by WooCommerce in what ways, please visit https://automattic.com/privacy/, and for general information about WooCommerce, please visit https://woocommerce.com/.

Source: Created with the privacy generator of AdSimple in cooperation with bauenwir.de